Saturday | October 5, 2019

Northeast Wisconsin Craft Beer Festival

Presented by Festival Foods
Event Description


Read Less Read More

Event Description

All INFORMATION on this page is from 2018. 2019 dates and details coming soon! 

Raise your stein, it's drinking time! With more than 200 beers, 50 breweries and unlimited sampling, you're bound to have fun. Beer enthusiasts will receive a sampling glass and have access to unlimited two-ounce samples of beer and food. 

Must be 21 to attend, including designated drivers.

Share the festivities with #craftbeergb

What to expect at the Northeast Wisconsin Craft Beer Festival: 

  • Sam Adam's Stein Hoisting Competition 

  • Unlimited sampling of beer

  • Live music from Noah John & Ringing Iron

  • Beard Competition with Level-Up Beard Company (Categories include mustache, partial beard and full beard)

General admission is open at 6pm, but FIRST CALL starts at 5pm.

FIRST CALL benefits:  

  • Limited tickets available (400)

  • One hour early entry to sample special edition selections before they run out!

  • Commemorative beer boot glass

Door Opening Times

Door times will be noted once the details of the  event are confirmed

Directions and Parking


Parking is $7 and is available in the Lambeau Field Lot and handicap accessible parking is available in front of Shopko Hall on a first come, first served basis. We now accept credit card payments for parking, no need for cash! Prepaid parking is now available online only through Parking Panda. For more information visit Directions and Parking.

The Northeast Wisconsin Craft Beer Festival is a beer tasting event that encourages responsible drinking and not mass consumption.  Local taxi cab companies will be made aware of the event in advance, and taxi service phone numbers will be listed in the festival guide. 

Special Needs

Have a special need visit Plan Your Visit 

Additional Questions?

Visit our FAQ section for answers to the more popular questions asked by our customers or email us your question and we will get back to you.

2018 Beer List

2018 Food Menu

  • Mac and cheese with pretzel topping.
  • Brat bites and stout gravy with braised cabbage.
  • Deep fried pretzel bites with cheddar n ale sauce, bleu cheese and beer sauce and mustard sauce. 
  • Chocolate cupcakes with Guinness frosting, butter roasted pretzels and salted caramel sauce.

Level-Up Beard Competition

Think you've got the best beard? Put it to the test at the Level-Up Beard Competition!

Here's how it works:

1. Grow a beard, partial beard or mustache.
2. Come to the Northeast Wisconsin Craft Beer Festival, presented by Festival Foods on Saturday, October 6th.
3. Head over to the Beard Stage at 6:00, 6:45 or 7:45 pm for the qualifying rounds.
4. Winners of the qualifying rounds will meet back at the stage at 8:15 pm for the final! 

Prizes will be awarded for 1st, 2nd and 3rd place in each of the 3 categories! 

Stein Hoisting Competition

Back this year -- the ever popular Stein Hoisting Competition with Samuel Adams! Qualifying rounds for both men and women will be at 6:30, 7:15 and 8:00 with the final at 8:30. Prizes include $100-value Packer memorabilia, official Sam Adams ceramic mugs and gift cards to Festival Foods!

Places to Stay

We have coordinated a special room rate with Lodge Kohler for this festival.  The special rate is $139 and this is for either a King or 2 Double beds.  The room rate is valid through August 31st, 2018.  Please call  844-607-5807 to reserve your room under this special rate.