March 29 - 31, 2019

Northeast Wisconsin Motorama

Event Overview

The area’s premier motorsports expo and custom car show will fill the Brown County Arena and Shopko Hall March 29-31. The 5th annual Northeast Wisconsin (NEW) Motorama will feature a special display of modern and vintage muscle cars, displays and entertainment! Hours are Friday 3 p.m. – 10 p.m., Saturday 10 a.m. – 8 p.m. (doors close at 8pm, comcert until 11pm), and Sunday 10 a.m. – 5 p.m.


Other highlights include:


  • Special motorcycle display featuring a biker build-off between five local high schools!


  • Special appearance from Purrfect Angelz, the girls from Sturgis Full Throttle Saloon, as they participate in a Harley-Davidson fashion how, sponsored by Vandervest Harley Davidson. 


  • Manufacturer Showcase sponsored by Toys For Trucks is back! More than 70 of the hottest truck and Jeep accessories from tires, rims, lift kits, caps, nerf bars, winches and much more on display and on sale. The best prices of the year! 


  • Brushworkz Charity Pinstripe Jam is back! See the some of the best pinstripe artists in the nation! Last year $15,000 raised for various breast cancer groups and Bark N Blue. Let’s hit $20,000 this year!


  • For the first time...a model car contest sponsored by Hobbytown USA! It’ll be fun for the whole family as kids can build their own model cars and the big kids are welcome to give it a shot too! 


The Brown County Arena will rock Saturday night with a doubleheader lineup: TNT Chicago, the Midwest's premier AC/DC tribute band and the Midwest’s premier KISS tribute band - right down to the instruments and costumes. There will a $500 contest for the best rock icon look-alike! Bring your best look whether its Axle Rose, Gene Simmons, Bret Michaels, Slash, Angus Young, Billy Gibbons, Buddy Holly, Deborah Harry or Ann Wilson!


Friday night will also feature Detroit Rock City KISS tribute band playing unplugged, follwed by Hot Carl!

Saturday Concert Ticket

Saturday Concert Ticket News

To get your ticket to see TNT Chicago and Detroit Rock City, you must stop by the Show Office inside the event and pick up your concert ticket for the 7:30pm show.  A maximum number of 1,500 tickets are available for the concert, first come first serve.


Please note, vendors booths in Brown County Arena will close at 7:00pm on Saturday to prepare for the concert.  Make sure to come early and see all the vendors!

Parking & Directions

Parking is $7 and is available in the Lambeau Field Lot. We now accept credit card payments for parking, no need for cash! Prepaid parking is now available online only through Parking Panda


ADA Parking is available in the Gold Lot adjacent to the Resch Center in front of Shopko Hall on a first come, first served basis. For more. Directions & Parking 

Special Needs

Have a special need visit Plan Your Visit 

2019 Sponsors


Visit our FAQ section for answers to the more popular questions asked by our customers or email us your question and we will get back to you.

Things to Know

  1. Arrive early. All attendees and bags may be subject to a full security check at the doors. Confiscated items will not be returned.
  2. Doors open at 3pm on March 29, 10am on March 30 and 10am on March 31.
  3. Parking is available in the Lambeau Field Lot for $7. We now accept credit card payments for parking, no need for cash!
  4. Small point and shoot cameras will be allowed but no flash photography


Prohibited Items:

  • Audio and video equipment
  • Professional cameras, detachable lenses and flash equipment
  • Backpacks and briefcases
  • Laser pointers or noise-makers
  • Weapons of any kind
  • Alcoholic beverages, illegal drugs or paraphernalia
  • Selfie sticks
  • Laptop computers, iPads, or tablets
  • Coolers
  • Camera bags
  • Strollers